Scaling a US Agency's SEO Practice Without Hiring

The challenge

The agency was repeatedly losing full-service pitches because it could not offer SEO, but hiring a competent in-house team meant salary and tooling commitments it could not justify against uncertain demand.

What we did

• Onboarded the agency onto the white-label programme with reporting templates carrying their brand.
• Audited their existing client base and returned proposals written in their voice for them to present.
• Delivered keyword research, on-page work, link building and content under their name across a growing account list.
• Provided a named account manager who joined client calls as part of the agency team when asked.
• Supplied monthly branded reports on a fixed schedule so the agency could keep its own reporting rhythm.

The outcome

The agency now delivers SEO to 22 client accounts. SEO represents 31% of total billings, achieved without a single SEO hire or a software licence on their books.